Jacqueline plans to purchase a 40-inch flat-screen television. After reading Consumer Reports, comparing technologies and prices on the Internet, and talking with friends and family who have made a similar purchase, Jacqueline makes her selection. The behavioural component most apparent in this situation is cognitive behaviour.

Question

Quizplus · Accepted Answer

Jacqueline's actions of researching, comparing, and consulting before making a purchase decision are indicative of cognitive behavior, which involves mental processes like thinking, knowing, and decision-making.

Jacqueline Plans to Purchase a 40-Inch Flat-Screen Television