Over the past decade, the market for fresh spinach has increased dramatically. However, an outbreak of E. coli bacteria from certain spinach fields reduced spinach sales temporarily. The behavioural component of attitude was most likely affected by this event.

Question

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The behavioral component of attitude refers to how one's beliefs or feelings translate into actions or behaviors. In this case, the outbreak of E. coli in spinach fields likely led to a change in consumers' purchasing behaviors, temporarily reducing spinach sales as people acted on their concerns for health and safety.

Over the Past Decade, the Market for Fresh Spinach Has