What is Lehmann Systems engaging in when they provide a space on its website for users to provide feedback on products and suggest ideas for improvement?

Question

Quizplus · Accepted Answer

Interactive marketing involves two-way communication or direct interaction between a company and its customers, often facilitated through digital platforms. By providing a space for feedback and suggestions on its website, Lehmann Systems is engaging in interactive marketing, as it allows for direct communication and engagement with its users.

What Is Lehmann Systems Engaging in When They Provide a Space