Keith, a marketer for Olympus cameras, pays a search engine to have Olympus products show up among the top three results whenever a computer user runs a search for digital cameras. What type of marketing is Keith using?

Question

Quizplus · Accepted Answer

Keith is using search marketing, which involves promoting a website by increasing its visibility in search engine results pages primarily through paid advertising.

Keith, a Marketer for Olympus Cameras, Pays a Search Engine