What part of a social media marketing plan examines and evaluates the competitors' presences in social media, including the platforms and tools they select and their overall effectiveness?

Question

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Competitive analysis is the part of a social media marketing plan that involves examining and evaluating competitors' presences in social media. This includes looking at the platforms and tools they use, as well as assessing their overall effectiveness in engaging and reaching their audience.

What Part of a Social Media Marketing Plan Examines and Evaluates