After manufacturing and selling products, a company must determine how much of the aftermarket it wants to control and to what extent. In what type of strategy could exerting control over wholesalers and retailers become an ethical issue?

Question

Quizplus · Accepted Answer

Exerting control over wholesalers and retailers primarily involves the distribution strategy of a company. When a company attempts to dominate or excessively control its distribution channels, it can lead to ethical concerns such as unfair competition, market manipulation, or limiting consumer choices.

After Manufacturing and Selling Products, a Company Must Determine How