Environmental management rarely works because marketers cannot hope to influence the external environment, only respond to changes in it.

Question

Quizplus · Accepted Answer

Environmental management involves strategies and practices aimed at shaping and influencing the external environment, including public policy, social trends, and market conditions, to create favorable conditions for an organization. Marketers and organizations actively engage in efforts to influence their external environments through advocacy, public relations, and strategic partnerships.

Environmental Management Rarely Works Because Marketers Cannot Hope to Influence