Hydro electric utilities often give advice on how consumers can use less electricity during the summer months and save money on their electric bills. This is an example of demarketing.

Question

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Demarketing is a strategy used to reduce demand for a product or service temporarily or permanently. When hydroelectric utilities advise consumers on how to use less electricity, especially during peak demand periods like summer months, they aim to manage or reduce the demand on their systems, which aligns with the concept of demarketing.

Hydro Electric Utilities Often Give Advice on How Consumers Can