The relationship between marketing, society, and culture is called socio-economic theory.

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The relationship between marketing, society, and culture is more accurately described by the term "societal marketing concept" or "cultural marketing," not socio-economic theory. Societal marketing emphasizes the consideration of the social and ethical aspects of marketing practices, focusing on the well-being of society and the environment, while cultural marketing looks at how culture influences consumer behavior and marketing strategies. Socio-economic theory, on the other hand, deals with how economic activity and social processes are interrelated.

The Relationship Between Marketing, Society, and Culture Is Called Socio-Economic