How can relationship marketing help a company?

Question

Quizplus · Accepted Answer

Relationship marketing focuses on building and maintaining long-term relationships with customers, which is beneficial for both the company and the customers. This approach does not necessarily reduce strategic planning efforts, focus primarily on finding advertising media, or cut through the planning process to move into tactical plans. Instead, it emphasizes the importance of creating value through sustained interactions and customer satisfaction.

How Can Relationship Marketing Help a Company