At a time when computer users were having trouble storing, sending, and displaying photos, Apple introduced the iMac computer, which was equipped with a digital camera interface and photo-handling software. What did Apple recognize, which resulted in this product?

Question

Quizplus · Accepted Answer

Apple recognized a strategic window, a period during which the fit between the needs of the market and the firm's competencies are optimal. By addressing the specific needs of computer users related to photo storage, sending, and display, Apple leveraged this opportunity to introduce a product that met these emerging demands effectively.

At a Time When Computer Users Were Having Trouble Storing