Jenny has been appointed marketing manager for Sparkling Cleaning Products. Her job focuses on decisions involving customer service, package design, brand names, and warranties. What area of the marketing strategy does Jenny most likely work in?

Question

Quizplus · Accepted Answer

Jenny's responsibilities, such as customer service, package design, brand names, and warranties, are directly related to decisions about the product itself, which falls under product strategy in marketing.

Jenny Has Been Appointed Marketing Manager for Sparkling Cleaning Products