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According to the Market Share/market Growth Matrix, How Does a Successful

Question 70

Multiple Choice

According to the market share/market growth matrix, how does a successful product typically begin?


A) as a question mark, then a star, and eventually moves to the status of cash cow
B) as a star, fades to a question mark, and finally becomes a dog and is dropped
C) as a cash cow, moves to a question mark, and finally becomes a star
D) as a cash cow and fades to a dog when it's dropped

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