The product manager for a new mousetrap informs the board of directors at its annual meeting that the product has been classified as a dog. What does this mean about the product?
A) It requires a "go/no go" decision within the next several years.
B) It has low market share of a high-growth rate market.
C) It should be withdrawn from the market.
D) It needs heavy investment to make it a star.
Correct Answer:
Verified
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