Well-phrased business objectives should specify time horizons for specific achievements, such as "It is anticipated we will achieve our $77 million sales objective by March 31, 2019."

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Well-phrased business objectives are specific, measurable, achievable, relevant, and time-bound (SMART). Specifying time horizons for achievements, like in the example, makes the objective measurable and time-bound, which is essential for effective goal setting and tracking progress.

Well-Phrased Business Objectives Should Specify Time Horizons for Specific Achievements