A first mover strategy is generally more risky than a second mover strategy, but the rewards are often greater.

Question

Quizplus · Accepted Answer

A first mover strategy involves being the first to enter a market, which carries higher risks due to uncertainties and the need to create a market presence from scratch. However, if successful, it can lead to significant advantages such as brand recognition and customer loyalty, often resulting in greater rewards.

A First Mover Strategy Is Generally More Risky Than a Second