As part of the communication link between buyers and sellers, organizations may communicate promotional messages directly through salespeople or indirectly using advertisements and sales promotions.

Question

Quizplus · Accepted Answer

Organizations use both direct and indirect communication methods to convey promotional messages to buyers. Direct communication often involves personal selling through salespeople, while indirect communication can include advertisements, sales promotions, and other non-personal communication methods.

As Part of the Communication Link Between Buyers and Sellers