When Tim Hortons implements its "Roll Up the Rim to Win" promotion each year, it is focused on a market development growth strategy.

Question

Quizplus · Accepted Answer

"Roll Up the Rim to Win" is a sales promotion aimed at increasing customer engagement and product sales, which aligns more closely with a market penetration strategy rather than market development. Market development involves entering new markets or segments.

When Tim Hortons Implements Its "Roll Up the Rim to Win