If a company such as Bison Transport wanted to avoid marketing myopia, how should it define its business?

Name: If a company such as Bison Transport wanted to avoid marketing myopia, how should it define its business?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

To avoid marketing myopia, a company should define its business in broad terms to adapt to changing markets and customer needs. "Transportation" is the broadest category, encompassing all forms of moving goods and people, allowing for more flexibility and growth opportunities.

If a Company Such as Bison Transport Wanted to Avoid