Manufacturers create goods and services based on research and their belief that consumers need them. In doing so, what marketing function are they performing?

Name: Manufacturers create goods and services based on research and their belief that consumers need them. In doing so, what marketing function are they performing?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Risk taking involves making decisions to produce goods and services based on research and assumptions about consumer needs, which involves the risk that these goods may not sell.

Manufacturers Create Goods and Services Based on Research and Their