Taylor purchased a new TV at Best Buy. Later that evening he invited his cousin, Marshall, to watch a baseball game. Impressed with the TV's performance, Marshall went home and purchased the same TV on Best Buy's website. Time, place, and ownership utility were created for Marshall.

Question

Quizplus · Accepted Answer

Time utility was created as Marshall could purchase the TV at his convenience online. Place utility was created as he could buy it from home. Ownership utility was created when Marshall completed the purchase and gained ownership of the TV.

Taylor Purchased a New TV at Best Buy