A focus on maintaining and satisfying existing customers and suppliers is consistent with the relationship era.
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Q1: Production orientation is a business philosophy that
Q3: A firm with a fully developed marketing
Q8: The relationship era builds on the marketing
Q9: A seller's market is one in which
Q16: The emergence of the marketing concept can
Q17: In the sales era, firms attempted to
Q84: An exchange process is an activity in
Q107: Defined in its most historical and simplest
Q111: The marketing era was characterized by the
Q115: Production-era marketing paid close attention to the
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