Surveys have shown that marketers overestimate the impact that cause marketing has on how the customer views the company. Sales will not increase because a company is linked to a cause.

Question

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While it's true that some marketers might overestimate the impact of cause marketing, numerous studies and surveys have shown that cause marketing can positively influence customer perception and can lead to increased sales. Consumers are often more loyal to brands that demonstrate social responsibility and are linked to a cause they care about.

Surveys Have Shown That Marketers Overestimate the Impact That Cause