The marketing department at Sun Oil Company uses the printing services within its own company to design, edit, and print marketing materials. After mistakes and missed deadlines, the marketing department hires an outside printer. Using the transaction-based marketing theory, the Sun Oil printing department lost a customer when its own marketing department outsourced the printing.

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The Answer of The marketing department at Sun Oil Company uses the printing services within its own company to design, edit, and print marketing materials. After mistakes and missed deadlines, the marketing department hires an outside printer. Using the transaction-based marketing theory, the Sun Oil printing department lost a customer when its own marketing department outsourced the printing.

The Marketing Department at Sun Oil Company Uses the Printing