Westbrook & Co. seeks products that will appeal to its customers and then uses advertising, personal selling, and sales promotion to match the goods and services with the appropriate customers. This part of the marketing process is described as the facilitating function of marketing.

Question

Quizplus · Accepted Answer

The activities described (seeking products that appeal to customers, using advertising, personal selling, and sales promotion) are part of the promotion and distribution aspects of marketing, not the facilitating functions. Facilitating functions include activities that make the marketing process easier, such as market research, financing, and logistics.