What should Proctor & Gamble in order to introduce a value-priced brand of laundry detergent?
A) emphasize the low price compared to all other products currently available in the marketplace
B) put less product in the customary package to offset the low-profit margin
C) demonstrate the prestige the consumer gets along with this product
D) focus on how the lower-priced brand offers comparable quality to higher-priced products

Question

Quizplus · Accepted Answer

Proctor & Gamble should focus on demonstrating that their value-priced brand offers comparable quality to higher-priced products to attract consumers looking for both affordability and quality.

What Should Proctor & Gamble in Order to Introduce a Value-Priced