What is a theatre practising when they lower prices in the afternoon to offset low demand and raise prices in the evening when demand rises?
A) breakeven analysis
B) yield management
C) exploitation of the local theatre-goers
D) marginal pricing

Question

Quizplus · Accepted Answer

Yield management is a pricing strategy used to increase revenue by selling the same product or service at different prices at different times, based on the demand. In this case, the theatre adjusts prices based on the demand at different times of the day to maximize revenue.

What Is a Theatre Practising When They Lower Prices in the Afternoon