What term refers to the skimming pricing strategy?
A) market-plus pricing
B) competitive pricing
C) penetration pricing
D) functional pricing

Name: What term refers to the skimming pricing strategy? A) market-plus pricing B) competitive pricing C) penetration pricing D) functional pricing
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Question

Quizplus · Accepted Answer

Skimming pricing strategy is also known as market-plus pricing, where a high price is set initially and then gradually lowered. This approach is often used to recover the investment on a new product quickly.

What Term Refers to the Skimming Pricing Strategy