What pricing policy assumes that some prices are more appealing than others?
A) psychological
B) unit
C) list
D) prestige

Question

Quizplus · Accepted Answer

Psychological pricing is based on the idea that certain prices have a psychological impact. Retailers use this strategy to make items appear cheaper than they are, such as pricing something at $9.99 instead of $10, believing that customers perceive it as significantly cheaper.

What Pricing Policy Assumes That Some Prices Are More Appealing