From the perspective of the marketing communications process, what do two consumers talking to each other during a television commercial represent?

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In the context of the marketing communications process, two consumers talking to each other during a television commercial represent "noise." Noise refers to any external or internal factors that can interfere with the effective communication between the sender and the receiver. In this scenario, the conversation between the two consumers distracts from the commercial's message, thus acting as noise.

From the Perspective of the Marketing Communications Process, What Do