Generally, which component of a firm's promotion mix will be heavily invested in when serving business-to-business customers?

Question

Quizplus · Accepted Answer

Personal selling is often the most heavily invested component in the promotion mix for business-to-business (B2B) customers because it allows for direct interaction, customization of the sales message, and immediate feedback, which are crucial in complex B2B sales environments.

Generally, Which Component of a Firm's Promotion Mix Will Be