What are the narrowly focused public relations activities usually called that are designed to directly support the company's marketing goals?
A) publicity stunts
B) marketing public relations
C) nonmarketing public relations
D) integrated marketing communications
Correct Answer:
Verified
Q94: Which of the following is NOT a
Q95: What is NOT an advantage associated with
Q96: Which of the following terms refers to
Q97: Through what process does a company communicate
Q98: What typically happens to advertising as a
Q100: What budgeting method sets the promotional budget
Q101: Why is pretesting advantageous?
A) It assesses the
Q102: What is assessing an advertisement's effectiveness before
Q103: IMC (integrated marketing communications) places responsibility for
Q104: An IMC (integrated marketing communications) strategy usually
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents