Which of the following terms refers to the nonpersonal stimulation of demand for a good, service, person, cause, or organization through unpaid placement of significant news about it in a published medium or through a favourable presentation of it on the radio or television?

Question

Quizplus · Accepted Answer

Publicity refers to the efforts aimed at generating media coverage and public awareness for a product, service, person, cause, or organization without direct payment to the media. It relies on news or content that is interesting enough to be featured by media outlets as part of their editorial content, rather than as paid advertisements.

Which of the Following Terms Refers to the Nonpersonal Stimulation