What is assessing an advertisement's effectiveness before it is actually used called?
A) pretesting
B) post-testing
C) anticipatory evaluation
D) pre-assessment
Correct Answer:
Verified
Q97: Through what process does a company communicate
Q98: What typically happens to advertising as a
Q99: What are the narrowly focused public relations
Q100: What budgeting method sets the promotional budget
Q101: Why is pretesting advantageous?
A) It assesses the
Q103: IMC (integrated marketing communications) places responsibility for
Q104: An IMC (integrated marketing communications) strategy usually
Q105: Which of the following is one of
Q106: What method sets specific corporate goals and
Q107: Successful implementation of IMC (integrated marketing communications)
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents