IMC (integrated marketing communications) broadens the concept of promotion to include all the ways a customer has contact with the organization, adding packaging, store displays, and online advertising to traditional media.

Question

Quizplus · Accepted Answer

IMC integrates various promotional tools and communication channels to deliver a consistent message about a brand or product, encompassing traditional media, digital platforms, packaging, and in-store experiences to ensure all customer touchpoints reflect the brand's values and messaging.

IMC (Integrated Marketing Communications) Broadens the Concept of Promotion to Include