What separates IMC (integrated marketing communications) from marketing communications and promotional strategy is the use of database technology to further define the target audience and the best type of media needed to reach it.

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IMC integrates various promotional tools and communications/marketing strategies to ensure clarity, consistency, and maximum communication impact. The use of database technology is a key aspect of IMC, allowing for more precise targeting and media selection based on detailed customer data.

What Separates IMC (Integrated Marketing Communications) from Marketing Communications and Promotional