The AIDA concept recognizes that the consumers' attention must first be achieved by a promotional message; then they must become interested in what it says. Third, they must discover desire for the product to which it refers (or possibly for more information about it), and finally they must take some sort of action to satisfy that desire.

Question

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The AIDA model stands for Attention, Interest, Desire, and Action, which outlines the process that advertising or marketing communications aim to induce in consumers, starting with grabbing their attention and culminating in prompting action.

The AIDA Concept Recognizes That the Consumers' Attention Must First