Personal selling is an interactive communication that can occur face to face, over the telephone, through videoconferencing, and via interactive computer links.

Question

Quizplus · Accepted Answer

Personal selling involves direct interaction between a salesperson and a customer, which can occur through various channels including face-to-face meetings, telephone calls, videoconferencing, and interactive computer links, allowing for tailored communication and immediate feedback.

Personal Selling Is an Interactive Communication That Can Occur Face