The combination of the promotional tools of personal selling and nonpersonal selling is referred to as a firm's marketing mix.

Question

Quizplus · Accepted Answer

The combination of promotional tools a firm uses, including personal selling and nonpersonal selling, is referred to as the firm's promotional mix, not the marketing mix. The marketing mix encompasses a broader range of elements, traditionally identified as the 4Ps: Product, Price, Place, and Promotion.

The Combination of the Promotional Tools of Personal Selling and Nonpersonal