Companies spend as much on trade promotions each year as they do on advertising and consumer-oriented sales promotion combined.
Correct Answer:
Verified
Q3: Personal selling is the most novel form
Q16: Sales promotion provides a long-term incentive to
Q25: One of the advantages of guerrilla marketing
Q151: Sponsorships are a cost-effective way of gaining
Q152: The advantage of using sales promotions in
Q153: Due to its focused and controlled message,
Q154: Trade promotions are simply sales promotions aimed
Q157: One benefit of direct mail is that
Q159: Direct marketing is used by both consumer
Q161: Market leaders are more likely to engage
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