The actual strategy for creating an advertising message begins with the selection and scheduling of media choices.

Name: The actual strategy for creating an advertising message begins with the selection and scheduling of media choices.
Brand: Quizplus
Rating: 4.9 (38 reviews)

Question

Quizplus · Accepted Answer

The actual strategy for creating an advertising message begins with identifying the target audience and crafting the key message to communicate, not with the selection and scheduling of media choices. Media selection comes after defining the message and audience.

The Actual Strategy for Creating an Advertising Message Begins with the Selection