In media scheduling, "frequency" refers to the number of times an individual person is exposed to an advertisement during a certain time period.

Name: In media scheduling, "frequency" refers to the number of times an individual person is exposed to an advertisement during a certain time period.
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Frequency in media scheduling indeed refers to the number of times an individual is exposed to an advertisement over a specific period, indicating how often they see or hear the ad.

In Media Scheduling, "Frequency" Refers to the Number of Times