The problem with simply matching competitors' promotional expenditures is that what may be appropriate for one company may not be for another.

Name: The problem with simply matching competitors' promotional expenditures is that what may be appropriate for one company may not be for another.
Brand: Quizplus
Rating: 4.8 (58 reviews)

Question

Quizplus · Accepted Answer

Different companies have different resources, strategies, target markets, and overall business goals, which means a promotional strategy that works for one company might not be effective or sustainable for another.

The Problem with Simply Matching Competitors' Promotional Expenditures Is That