From the retailer point of view, which statement best describes a store's exterior appearance, including architectural design, window displays, signs, and entryways?
A) It is a major cost factor in the pricing of the goods sold by a store.
B) It helps to identify the retailer and attract its target market.
C) It generally has little effect on the retailer's image.
D) It should be different from one store of the same chain to another to provide variety.
Correct Answer:
Verified
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Q21: Which of the following could retailers NOT
Q22: What is a department store?
A) a series
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Q25: Where do consumers usually compare prices, assortments,
Q26: What type of shopping centre serves at
Q27: What are the physical characteristics and amenities
Q28: What do chain stores often benefit from?
A)
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