Why has the importance of selling agents been declining in many markets?
A) Many firms are increasingly turning to financial institutions for financial assistance.
B) Manufacturers want better control of their marketing programs than selling agents allow.
C) Profit margins for selling agents have been steadily eroding in perishable foods and processing industries.
D) Manufacturers prefer to contract out exclusive rights to market a product while selling agents operate in specific territories.
Correct Answer:
Verified
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