Direct marketing is a broad concept that includes direct mail, direct selling, direct-response retailing, telemarketing, Internet retailing, and automatic merchandising.

Question

Quizplus · Accepted Answer

Direct marketing encompasses a variety of marketing strategies and channels that aim to reach consumers directly without the use of intermediaries. This includes methods such as direct mail, direct selling, telemarketing, and online retailing, among others, allowing businesses to communicate directly with their target audience.

Direct Marketing Is a Broad Concept That Includes Direct Mail