Direct mail is one of the more costly methods of direct marketing, but it can effectively reach target markets, personalize messages, and produce measurable response rates.

Question

Quizplus · Accepted Answer

Direct mail involves costs such as printing, postage, and mailing list rental, making it more expensive compared to digital methods. However, its ability to target specific demographics, personalize messages, and track responses makes it an effective marketing tool.

Direct Mail Is One of the More Costly Methods of Direct