What would occur between KitchenAid and retailers if KitchenAid established an electronic storefront where customers could purchase mixers and accessories from the company's website?

Question

Quizplus · Accepted Answer

Vertical channel conflicts would occur because KitchenAid's direct sales to customers through its electronic storefront could compete with its existing retailers, potentially leading to disagreements or competition between the manufacturer (KitchenAid) and its retailers.

What Would Occur Between KitchenAid and Retailers If KitchenAid Established