The management at Vision, a company that specializes in high-end eyewear, was dissatisfied with the performance of the marketing intermediaries' in promoting their products. They decided to sell their products only through standalone, exclusive boutiques which are owned and maintained by Vision. What type of integration is this an example of?
A) forward
B) associative
C) balanced
D) horizontal

Question

Quizplus · Accepted Answer

This is an example of forward integration, where a company takes control of its distribution channels by moving closer to the end customer, in this case, by opening exclusive boutiques to sell its products directly.

The Management at Vision, a Company That Specializes in High-End