John works for an ice-cream manufacturer. His department focuses on keeping the finished products fresh as well as ensuring that they reach the retailers on time as the products are highly perishable. In addition, his department decides on which flavours of ice-creams should be sent to which retailers in various trade areas. What is this an example of?

Question

Quizplus · Accepted Answer

John's department is involved in downstream management, which deals with the distribution and selling of the company's products to the end users, including logistics and deciding which products go to which retailers.

John Works for an Ice-Cream Manufacturer